Broken English? Make it work.
English Tactics diagnoses what's broken and rebuilds it around your profession — with Story Mode and AI-guided practice that is always available.
No credit card · Built around your profession
Chapter 3 · Scene 2
The renewal call
The client opens cold: their budget was cut, and they're ready to walk. You don't flinch. You reframe the conversation around the cost of leaving…
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The real problem
You don't have weak English. You have broken English.
English that freezes mid-sentence on a client call. That goes silent when a native speaker turns to you. Most learners stall right here — at “getting by” — and the gap to actually operating in English only feels more permanent with time. That dependence is expensive: every avoided meeting, every deferred email is a door that stays closed. Because when it works, English is leverage.
Three reasons the system keeps you stuck
Psychological friction
"I'm not a language person." The fear of sounding stupid. The myth that your window closed. Real cognitive barriers, built by years of bad teaching — and every product assumes you're already past them. You're not.
Poor-quality input
Content that's too easy, too hard, or simply irrelevant to your field never sticks. And even good content is buried in slow classes built for the average student, or influencer videos with no structure and no continuity.
No real output practice
Input without output is reading a gym manual and never lifting. But human coaches are scarce, expensive, and rarely specialized in your field. A general teacher can't walk you through a legal negotiation or a sales call.
That's not a learning problem. That's a system problem.
Step 0 · Free diagnosis · Certified by EF
Free English level test — find your real CEFR level.
Take an internationally-recognised EF SET test and get your CEFR level — choose the full four-skill assessment or a quick Reading & Listening check. We tune your plan to it.
Free resources
Guides you can read today — no signup to browse.
Free, downloadable resources from the Store — practical guides you can put to use immediately, whether or not you ever take the test.
English performance, rebuilt
It works like a doctor, not a course.
It diagnoses first. Then it acts. Your profile determines everything — your industry, your role, your level, your goals, your starting point. We take each blocker and remove it.
It meets you where you are, not where you should be. Early wins in language that belongs to your life dissolve the fear — through evidence, not motivation. You start hearing yourself improve.
Story Mode builds a personalized narrative around your field where you're the protagonist — every scene engineered around the language your coach has prioritized for you. Reading becomes acquisition.
AI-guided practice walks you through the call, negotiation, or difficult email using the language you have just encountered. Feedback is immediate and specific.
Story Mode: you are the protagonist.
Instead of textbook chapters or random videos, you enter a continuous, personalized story built around your profession. The vocabulary, the scenarios, the structures — all calibrated to what you can absorb right now. Not too easy to bore you. Not too hard to lose you. And because it's a story, your brain stays engaged — you want to know what happens next. That's not an accident. It's pedagogy.
See it for your field
Chapter 3 · The renewal call
The client opens cold: their budget was cut, and they're ready to walk. You don't flinch. You the conversation around the cost of leaving, then the renewal against the price of starting over. By the end, they're asking how soon they can the rate.
Target language in this scene
Tap a highlighted word for a plain-English meaning. In your plan, the story continues — and the next session has you use this language out loud.
The system
From frozen asset to working tool — in a loop that learns you.
We diagnose you
Your profession, role, level, goals, and starting point — captured in minutes, including an adaptive CEFR placement test. The system diagnoses before it teaches.
You read your story
Story Mode turns your input into a continuous novel where you're the protagonist — every scene is calibrated to your level and the language you need next.
You prove you understood
After each scene, a short quiz checks comprehension — then you retell the scene in your own words, out loud. Understanding you can't produce isn't understanding yet.
You get real English speaking practice
AI-guided roleplay scenarios for the call, negotiation, and difficult email—plus immediate feedback on clarity, tone, naturalness, and control.
It activates your English
Your performance updates your profile. Every new scene is sharper than the last — turning a frozen asset into something you actually wield.
Get the category right
Everything else was never built for you.
What English Tactics is not
- An app with streaks and badges
- A class built for the average student
- An influencer course or content library you navigate alone
- A chatbot or generic tutor
What it is
A performance system for ambitious adults who need English to work — and who've been failed by everything else because everything else was never built for them. It doesn't just fix your English — it activates it.
Built for you if…
- You need English for meetings, presentations, or clients
- You can get by, but can't yet operate with confidence and precision
- You want real speaking practice and feedback, not just grammar rules
- You'll show up for 15–30 minutes a day
Loved by ambitious professionals
Results people can feel
Pricing
Start free. Activate when you're ready.
No hidden fees. One-time payment, lifetime access. Four tiers, one product spine.
7-day free trial
Free
Live the first chapter of your own story — free for 7 days.
- Chapter 1 of your personalized novel
- Read → quiz → retell, with basic feedback
- Flashcards & vocabulary — always free
- 8 practice scenarios per day
- Open webinars & live events
- Ends on a cliffhanger — upgrade to continue your story
one-time payment
Plus
Pay once · lifetime access · no expiry
300 credits included · 1 book = 100 · flashcards always free
Unlock the engine for life: your personalized novels, powered by credits.
- Your Everyday English series — A1 to C2, written at your level
- Moves up a level only when you've mastered this one
- 300 credits to start — 3 personalized books
- 1 book = 100 credits, with all its practice included
- Flashcards, SRS & reading dictionary — always free
- Full feedback, progress & Words Bank
one-time payment
Pro
Pay once · lifetime access · no expiry
600 credits included · 1 book = 100 · flashcards always free
Everything unlocked — all courses, all tracks, personalized scenario practice, and live group coaching.
- Everything in Plus, with 600 credits — 6 personalized books
- All courses & masterclasses
- All curated story tracks, including Pro-exclusive ones (rolling out)
- Private Discord — practice with other serious learners
- Personalized scenario practice
- Scene reroll & book cover art
one-time payment
Elite
Pay once · lifetime access · no expiry
1200 credits included · 1 book = 100 · flashcards always free
Limited cohort · 3 seats available out of 8
Choose the recommended 40-session Standard Elite journey or configure a tailored manual quote.
- Everything in Pro, plus Elite audit and VIP benefits
- 1,200 credits — an expected annual starting allowance
- 40 × 50-minute private coaching sessions
- Standard journey or a tailored Custom Elite quote
FAQ
Frequently asked questions
Everything you need to know before getting started.
Because most apps fail for the same three reasons: they ignore the psychology that stops you before you start, they feed you content that doesn't match your field or level, and they give you no real speaking practice. English Tactics was built to remove all three. It diagnoses you first, builds input around your actual profession, and puts you in live practice with a coach that gives immediate feedback. It's a system, not a feed.
"Not a language person" isn't a fact about you — it's a barrier built by years of bad teaching. The system meets you where you are, not where you think you should be. Early wins in language that belongs to your real life dissolve the fear through evidence, not motivation. You start hearing yourself improve. That's what changes the story.
Yes — that's the point. Your profile (industry, role, level, goals) drives everything. A sales professional doesn't get travel phrases; a lawyer doesn't get conversation filler. Your Story Mode input, your scenarios, and your AI-guided practice are all calibrated to the situations you actually face — the client call, the negotiation, the technical meeting, the difficult email.
Story Mode is our proprietary input methodology. Instead of textbook chapters or random videos, you enter a continuous, personalized story built around your profession — and you're the protagonist. Every scene is engineered around the language your coach has prioritized for you, at a difficulty calibrated to what you can absorb right now. Because it's a story, you stay engaged: you want to know what happens next. Reading becomes acquisition.
Yes. You get the first chapter of your own personalized story free for 7 days — no payment details required — along with your CEFR placement test, flashcards, and daily practice. It ends on a cliffhanger. Paid tiers are a one-time payment for lifetime access: Plus, Pro, or Elite, with no subscription and nothing to cancel.
Credits meter one thing: creating a book. One book costs 100 credits and includes everything inside it — all 12 scenes and all the practice attached to them, from quizzes and retells to roleplays, feedback and drills. Open-ended practice in the Lab costs 5 credits per session. Flashcards, spaced repetition, the tap-to-define dictionary and audio are always free. Credits never expire and never reset — they only go down when you use them, and any you buy stack on top of what you already have.
You answer a few questions about your profession, goals, and current level, and the system writes you a personalized book in chapters. Each scene is a guided session: you read, answer comprehension questions, retell it in your own words, then practice out loud. Your performance shapes what the next scene teaches — so every chapter is more targeted than the last. The system learns you.
Yes — output is where acquisition actually happens. You'll speak in guided exercises and roleplay scenarios and get detailed AI feedback on fluency, clarity, tone, and naturalness. This isn't passive multiple-choice — it's active communication training using the exact language you just encountered in your session.
Our in-house adaptive test uses research-based methods (IRT/Rasch) to measure your grammar, vocabulary, reading, and listening in minutes. It adjusts difficulty as you answer and produces a CEFR level (A1–C2) that calibrates your coaching plan. It's free, fast, and you can retake it anytime.
We support manual payments via bank transfer, mobile wallets (Flouci, D17, STC Pay), and crypto. After choosing a plan you submit your order and confirm payment through WhatsApp — access is activated once confirmed. Paid tiers are one-time, lifetime access; no automated recurring charges.
Yes. There are no long-term contracts. Paid coaching tiers are a one-time payment, so there's nothing to cancel — your access stays. For any recurring add-on you can reach out via WhatsApp or email to manage it.
Classroom is a separate product — a smartboard operating system for English teachers. It turns real textbook pages and resources into interactive activities (quizzes, sentence builds, fill-the-gap, and more) that run on any screen. It's teacher-controlled, grade-reusable, and purpose-built for real classrooms.
From the blog
Sharp thinking for ambitious professionals.
Stop owning English you can't use.
Your first plan is free. We diagnose, you start, and your English finally starts working — on your terms.
Contact
Talk to us directly
Have a question, or want focused help? Message us, or book a one-to-one video call.



